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National Recognition For Derby`s Marketing Expertise

The University of Derby is celebrating more success on the national stage after being shortlisted for two prestigious marketing awards.

It has been shortlisted for two categories at the 2010 Heist Awards, which celebrate the cream of talent in education marketing.

It will be shortlisted in the Best PR Campaign and the Best Integrated Campaign at the Heist Awards to take place on May 27 at the Palace Hotel in Manchester.

And it comes in the same week that the University was shortlisted for the Times Higher Education Leadership and Management Awards in the Outstanding Leadership and Management Team category, the finals will be held in June.

The Heist Awards for education marketing have evolved over the last 20 years to become the premier awards programme for marketing in the sector. They exist to recognise and celebrate the professionalism and innovation shown from the smallest regional college to global education brands.

Heist Client Services Director Simon Bracewell said "I am delighted to once again see the University of Derby in the shortlist for the Awards, following on from their success last year"

University of Derby Marketing Director Peter Allen said: It is fantastic to get recognition for the great work our talented people do for the University and for the city of Derby. I am extremely proud of the Marketing team here "
Best Integrated Campaign - January Starts Campaign

Project Manager: Felicity Preston, Marketing Manager

The University of Derby is unique in the fact that it is the only university in the Midlands where you can start over 200 courses in January. These courses range from short courses taking weeks or months to complete to full degrees. This unique opportunity needed to be marketed in a way that would achieve the main aim of increasing recruitment figures.

The key messages for the campaign were driven by the current financial climate and aimed to boost recruitment, increase web traffic and make advertising more appealing to the reader. It achieved a 42% increase in student numbers for the January intake in 2008/09.

Felicity said: "Being shortlisted is a great way to showcase that using local media in such a way to promote our courses proved to be a real success and that the region was reaching out to find out more."
Best PR Campaign - University hosting BBC Radio 4 Roadshow

Project Manager: Peter Gallimore: Head of Corporate Relations:

How do you host a national broadcast radio station effectively when it goes on the road? BBC Radio 4 broadcast programmes from the University`s Kedleston Road site on October 15 and 16 last year - its first ever roadshow.

Derby was the first of only three UK universities, along with Cardiff and Bedfordshire, to host Radio 4 for its first ever roadshows. It was part of Radio 4`s bid to attract younger audiences.

Regular programmes including Just A Minute, The Moral Maze and Woman`s Hour were produced from the University during the visit.

Staff and students were in the audience and some University experts took part in some of the panel sessions. The events were fully supported by an interactive social media campaign using Twitter, YouTube and other networks.

Peter Gallimore said: "We are delighted to have been shortlisted for this Heist Award. It`s a tribute to the ongoing excellent work at the University."

Derby`s was also successful at last year`s Heist Awards. University Director of Marketing Peter Allen scooped the Bronze award for the Marketer of the Year award, Marketing Officer Tom Warsop scooped Silver for the Digital Media category. Our undergraduate prospectus was shortlisted in the best prospectus category.

For more details about the forthcoming 2010 Heist awards, visit www.heistawards.co.uk or follow them at http://twitter.com/heistawards.

For more information about this news release, contact Deputy Head of Corporate Relations Simon Redfern on 01332 591942 or 07748 920038, or email s.redfern@derby.ac.uk.